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How we designed and produced a complete, technical team kit worthy of the Emirates FA Cup.
A team kit is an incredibly important garment to a sports team. It must be visually unique, unmistakably speak to the team’s values and personality, and ensure that the players are instantly recognised on the field. Additionally, it should support the players’ athletic performance in both training sessions and matches, all the while maintaining its structural integrity in the long term. Designing such a kit is a difficult task, and one which requires the right expertise in garment design, fabric engineering and quality.
In 2018, we decided to rise to the challenge and try our hand at producing a professional sports kit for Coggeshall United FC. A year later, our kit accompanied the team in the Emirates FA Cup.
Grassroots football is built on passion, dedication and local pride. Behind every club is a community of players, coaches and supporters who give their time and energy to the game. When we began our partnership with Coggeshall United FC in 2018, we had the privilege of entering this world.
Coggeshall United FC was founded in 2017 by Cliff Akurang, a former professional footballer who is also the club’s chairman and coach. Cliff has been instrumental in building Coggeshall United, leading the club to success both on and off the pitch and shaping its identity within the local football community.
Designing a team kit requires an understanding of both the visual identity of a club and the practical demands of the sport. While colours and design establish a recognisable look, the choice and construction of garments determine functionality and performance. Understanding how these elements work together is essential to delivering a collection that is visually appealing and serves its purpose.
We supplied everything Coggeshall United needs to look like one team, on and off the pitch.
Every item was designed as part of one system, so players and staff appear as one.
For Coggeshall United, LM School Uniforms developed two distinctive outfield designs:
The Coggeshall United home and away team kits
While the two team kits are distinct in character, both designs share a consistent visual language, giving the club two well-defined looks that still belong to the same teamwear collection.
Beyond appearance, sportswear must meet the practical demands of the athletes and the sport they play.
As such, we made sure the collection we developed for Coggeshall United included the following features:
Few competitions carry the history and importance of the Emirates FA Cup. When Coggeshall United took part in 2019, it was a milestone for the club and a proud moment for us. Seeing our kit on a national stage, standing up to the challenges of competitive football, proved the value of our relentless effort to produce durable, high-quality garments.
Coggeshall United in the 2019 Emirates FA Cup
Coggeshall United’s rise to success has attracted supporters beyond the local community, among them singer and television personality Olly Murs, who came to national prominence as runner-up on The X Factor UK in 2009. We were honoured to present him with a personalised Coggeshall United shirt.
Olly Murs with his personalised Coggeshall United shirt
LM School Uniforms has been providing school uniforms for over two decades, supplying some of the most prestigious schools in Italy and worldwide. Our clothing lines cover the full school day, from formal and casual wear to PE kits.
Our long-standing work in school wear gave us the invaluable skills and knowledge to succeed in designing a team’s sportswear.
We pride ourselves on outfitting athletes of all ages and all skill levels, and we hold every order to the same standard. A child’s PE kit gets the same care as a professional athlete’s fit. We put equal effort into both, because both deserve functional clothing.
Our work with Coggeshall United FC, some of the most prestigious schools in the world and cinematic productions show what you get when you work with LM School Uniforms: clear communication, thoughtful design, performance-led fabrics and quality. We prove it every day on the school grounds and in the FA Cup.
Whether you are a sports club looking for teamwear for your athletes or a school looking for PE sportswear for your students, LM School Uniforms can design and supply personalised kits that look professional and perform. Contact us to discuss your requirements, see our range or request a quote.